Understanding Common Real Estate Farming Mistakes
Geographical farming can provide a valuable stream of leads when it is executed properly. This niche marketing approach allows agents and brokers the ability to see when potential buyers or sellers become hot leads, eliminating the need for time- and energy-consuming prospecting efforts such as door knocking and cold calling. Essentially, hot ranked leads are brought directly to the agent.
As easy (and wonderful!) as this sounds, many agents make mistakes when it comes to implementing and enacting their geo farm marketing strategy. Let’s take a closer look at a few of these common errors.